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The Real Challenge For Digital Marketing: At the time of writing this, we are two years into the global Covid-19 Pandemic and hopefully this is coming to an end in terms of crisis business conditions. A McKinsey report claims, “…we have covered decades in days in digital adaption”. This revolutionary transition to the online world that has been taking place in the last few decades has truly changed how we work, communicate, shop, or entertain ourselves. This ever-burgeoning online life-style has particularly had a major impact on E-commerce. Global online sales experienced a massive 63% growth towards the end of 2020 and increased by another 11% in 2021, perhaps unsurprising given the global pandemic, but what is interesting is the increasing preparedness of older generations to pay for products and services online. In some countries such as the UK, consumers have shown up to 75% increase in online shopping compared to the pre-pandemic time.
You want to improve your Youtube channel or to raise the views of your videos and you don’t know how? Here are a few tricks about how to obtain more Youtube viewers and subscribers. Make End Screens for Your Videos: Using end screens is a good way of boosting your views for free. Basically, what you need to do is provide viewers with more information about your channel, as well as inviting them to check out your other videos. The best thing about this is that making an end video is not a difficult task. In fact, you can do it by simply following these steps: Go to the Video Manager, Find the video to which you want to add an end screen and click Edit, Click the option titled “End Screens & Annotations”, Add an ends screen to the video. End videos do not have a direct impact on your videos’ ranking on YouTube search page, but they will certainly add to a more professional look at your whole channel.
AI includes any type of technology that imitates human intelligence in machine form. It includes technologies such as facial and voice recognition and robotics. Algorithms, chatbots and sales/data analysis are also forms of AI. Artificial Intelligence is useful for data collection and is a helpful contributor in the creation of personalized marketing strategies. 2022 and beyond will see greater emphasis on company discretion as customers demand less intrusive marketing. AI, when programmed and applied in the right way, facilitates the consumer needs for privacy while still providing them with relevant information. SEO and content writing will remain essential to attract new customers and retain customer loyalty in 2022. AI is not yet capable of producing quality content without the human element.
So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories. Read even more info on smmlite.com.
