Zoe Ajiboye’s web developer guides right now: The art of online persuasion is not a myth. So, to make your customer fulfill this or that action you need to know some tricks or behavioral patterns to get what you want. And, an increasingly competitive landscape pushes you to learn consumer psychology. Such tools as Google Analytics helps to trace and understand consumer behavior whether it’s mobile apps (iOS and Android), web and SaaS applications, and IoT (internet of things) devices.
GeneratePress is another all-in-one theme in the lineup. It does offer full compatibility with Gutenberg and good integration with the WordPress Customizer. It can be a great solution if you want to have full control of the elements on the page and their appearance. That said, you might find the built-in features to be a bit lacking, which might require you to upgrade to a paid plan. See more info at https://www.calameo.com/accounts/4830015.
Zoe Ajiboye’s web programming tips right now: A clean web page design can significantly increase the time that your customers stay on your page. A cluster of distractive pictures and texts can easily make your web page boring to the viewers. A clean design will help your customers focus on more valuable contents like your business branding and quality products. Great usability and effective navigation can easily enhance user experience of your website. Your website should be able to navigate back and forth through the webpages fluently and easily with internal links or your customers may never return.
It’s one thing to create a good-looking website. But can your customers really find their way around? You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused. How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again! The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences.
Zoe Ajiboye on web HTTPS : Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.
Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising. Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income. Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission.
Zoe Ajiboye on Ecommerce : This is crucial when it comes to designing your eCommerce site. With more devices being able to connect to the internet than ever before, you don’t want to have an eCommerce site that doesn’t work on a smartphone or tablet. Figures show that 62 percent of smartphone users made a purchase via their smartphone. Plus, you’ll have no hope of succeeding with an omnichannel eCommerce marketing strategy if your website looks like trash on mobile devices.
For teenagers, bright is beautiful. They won’t browse websites with white, grey, and black images. All a designer need to have is a simple, straightforward, and intuitive interface with the right choice of bright colors. Teenagers stepping into this age group are excited and feel more grown-up with this so-called “teens” title. So, as an entrepreneur, it is your primary task to serve kids and teens in separate sections as it may offend teenagers. A proper tone can make or break the site. Don’t put the same content for both the age groups i.e. kids and teens. Avoid using heavy animations as they may annoy this age group.
