Impact of culture and technology synergy today by Barbara Jarabik : As read in Implications of Changing Cultural Values by Eldon E. Snyder. It says that sociocultural values don’t only represent ideals and goals that people in a society strive to achieve. But it also selects the means that are used to achieve these goals and ideals. In addition, it is stated that “from the standpoint of society, cultural values function as ideals that orient the activities within and between social institutions. Thus, to properly understand the functioning of the family, or political, religious, economic, and educational institutions within society requires an analysis of sociocultural values.”
Technology and society or technology and culture refers to cyclical co-dependence, co-influence, co-production of technology and society upon the other (technology upon culture and vice-versa). This synergistic relationship occurred from the dawn of the humankind, with the invention of simple tools and continues into modern technologies such as printing press and computers. It has always been a matter of topic whether technology is boon or bane for the society. The impact of technology on our culture, tradition and social values is undoubtedly huge and classified as how it effects our society today and how it influence human activities.
Technology, for an example, mobile phones find a very unique integration with culture and the work that an individual does (Palen, 2001, pp. 109- 122), today we see that technologies like mobile phones are being used in various roles , in one culture we see that it is used from the simple function as a torch light to more complex roles like fishermen using it for marketing and weather reports (Mittal, 2010). In another we observe how it changes the way people think and brings about a change in society (Contarello, 2007, pp. 149-163), we also observed that it has also seen applications in businesses like new apps (Butler, 2011), our daily activities. Technology is slowly getting locked with our culture, and becomes a daily necessity in some other cultures.
Technology influences society through its products and processes, which consequently influences the quality of life and the ways people act and interact. On the other hand, social needs, attitudes, and values also influence the direction of technological development. For societies to thrive and evolve, technological innovations have become necessary. It has evolved over the last centuries from simple tools such as stone tools and basic books to complex genetic engineering, smart machines, and information technology such as TV, computers, and cell phones. As technological systems are invented by humans, they reflect the very essence of a population’s needs and culture. Find additional information at https://www.pinterest.co.uk/barbarajarabik/.
In most of the cultures riding a horse used to be a sign of pride, tradition, ease of transport (Clutton-Brock, 1992) but with the advent of the motor engine slowly we see how there is a progress in the integration of technology. In future, the role of technology would not only be to replicate the needs of a culture, but also choose parts from various cultures, integrate them and create a new model of foundation for a future technology. In some of the cultures meeting a person in person was considered to be the right way of communicating, but we observe that nowadays technology has integrated and slowly, people have started adapting different other means of communication like mobile phones, video conferencing etc.
