Searching for graphic design Bradford? We have a solution for you and also some details on the web design industry trends for 2019 and beyond.
Variable Fonts currently doesn’t have enough browser support but should be on our list of skills to learn. Variable Fonts are the evolution of the OpenType font specification. One font file can contain multiple variations of the typeface. Using CSS it is possible to access these variations and animate transitions between styles. In this example we can see a variable font which we can modify the parameters of for weight and serif, allowing us to not only create animations but multiple variations of the font. We can generically animate the font axes in CSS, by compressing or expanding it, but its other properties (those which refer to its morphology) will be decided by the font designer. A good example is Decovar a multi-style decorative variable font by David Berlow, which is designed to parametrize multiple properties.
We’ve all heard the rule that serifs are for print and sans serifs are for screen. But what are design trends for if not to give convention a little shaking up? While sans, with its clean readability, is still the go-to for longer bouts of website copy, more and more brands are turning towards bold serifs in other aspects of their designs such as headers and callouts. There’s a good reason for this: serifs were designed to be decorative, making them perfect for emphasis. And even though serifs are often associated with the past, they have lots of character and are more adaptable than you might think. Take for example the rounded serifs that play into Mailchimp’s cheerful branding. Or the wedge serifs and bold strokes that create a modern look for Medium.
Brutalism is described like this by the Nielsen Norman Group: “Brutalism in digital design is a style that intentionally attempts to look raw, haphazard, or unadorned. It echoes early 1990s-style websites (think Craigslist and the Drudge Report). Sometimes this aspect of brutalism is expressed as bare-bones, almost naked HTML site with blue links and monochromatic Monospace text.” And while few people would classify this design style as pretty, it does have a certain charm for some content types. And with a stark and bold style, it definitely makes an impact when you stumble on one of these designs.
We have a lovely studio in Chippenham, near Bath, in Wiltshire. Where we we all thoroughly enjoy our work and it appears that many people like our work too! We have recently been recognised as one of the best design studios in the South West through Bristol Media, and we are extremely proud of not only our work but all the great brands and people will work with – and very pleased and grateful to be able to help with their design needs.
Services and packages : SEO – we can help your website grow and climb up the rankings on Google; PPC – Making sure that your website is seen at the top of Google for your desired searches; Content marketing – create blog posts, eBooks, anything and everything to help your business grow and fill your website with great and interesting content; Email marketing – let us take care of your email newsletters and campaigns, design images and create interesting content for your customers. Read extra on graphic design Wiltshire.
