Cold calling tips and other direct marketing tips , how it converts? How to earn more money, how to bring in more clients? We ask all the above questions when designing campaigns for our clients. We understand too that in the B2B world very few decisions are made quickly. Especially when big investments, purchasing or business changes are involved it’s never a rush. We are prepared to be smart and patient at the outset of our appointment setting campaigns. But we also make it clear that clear goals and objectives are important for effective approaches. Appointment setting in the B2B world provides a clear, track-able and accountable return on investment compared to other forms of marketing.
With the internet becoming the fastest growing advertising medium of the 21st century. Computers, tablets and mobile phones are common place tools for the most part US citizens with averagely 75% of them owning a computer and 84% owning a mobile phone. Due to the current familiarity, addiction and usage of digital media, many have been identified as a driving force in modern online shopping (ask AMAZON). Consumers of all kinds of products now desire information in order to make purchase decisions. Hence the shift in technological brand preference and intentionality when choosing a marketing channel by most companies.
‘Build it and they’ll come’ mentality has really made many companies derail. Another metric to consider is your target audience. Who do you want to advertise to, elderly or teens? Do they watch TV or YouTube, are they mobile users or PC? Choosing a target audience can help as particular channels are exclusive. For example, Instagram has juiced the way millennials consume short video and pictures. Your channel may require maximum or minimal engagement. Remember your product needs to be where your target customers are, so does your chosen channel! Read more details on Telemarketing.
Telemarketing can form an integral part of a sales and marketing campaign. Either as a tool for gathering the data that will be the foundation for your direct marketing approaches. Or a follow up to other forms of direct marketing. And maybe as an up-front weapon for identifying your best sales prospects. The most common functions and creative uses of business to business outbound telemarketing include: If you’re investing money in marketing events, perhaps a conference to introduce your company. Maybe presenting a new product or service to potential customers. Then telemarketing is an effective way to ensure the right people turn up in the right numbers. This method is often used as a follow up to a targeted mailing.
Since Google is evidently moving toward predictive and personalized search experience, SEO experts need to step up. There several tools and plugins made for the sole purpose of extending SEO capabilities of websites. Some do content management, speed testing, and web crawling while others do keyword specificity and direction. In retrospect, effective SEO begins with finding the right words, phrases, and ideas for targeting. There can be so many and can get confusing, so it’s best to prioritize and start simple. And Google tools may be the best orientation. Plus they’re more or less FREE!
Google Alerts, This gives a nostalgic feeling whenever I talk about. In truth, it holds this ‘classic’ tool will forever stay in hears of online marketers. It simply provides regular updates from Google and the latest news on topics of interest.
In B2B, the sales volume is larger than business to consumer sales. Furthermore, the buying process of B2B products is riskier than B2C products purchase. Additionally, B2B companies behave differently when buying, the decision process that precedes a purchase is more tedious. A board/committee usually makes purchases, and decisions are specification-driven. In the same way, B2B companies generally avoid mass media when promoting their brand and they typically look for long term relations. The cash flow is also more predictable and consistent. They similarly have lower advertising and branding costs. Its technology and infrastructure is normally more expensive than B2C. Read extra info on Google SEO tools.
We have already hinted on B2B time in the previous paragraph which can indicate bureaucracy. This is forgiven since most B2B decision makers tend to be experts. B2B is very founded on authority and thought leadership. Hence the decision cycle can take from seconds to weeks for B2C. All while weeks to months on the contrary for B2B. Thus the sales cycles can be lengthy. Further, making the wrong choice in B2B purchases has greater consequences and impact as we implied early.
