Epinions is a consumer review site for products, as opposed to companies. Essentially, it works like Amazon’s review system – but without the ecommerce functionality. Users sign up for accounts, choose products, and leave short reviews about them, complete with star ratings (which you’ll see on several other sites, too).
Epinions is only a focus for manufacturers or producers. So if you’re a retailer or service provider, you actually don’t have to worry about Epinions at all!
Otherwise, you can use Epinions to watch what people say about your latest product, whether that’s a book you wrote or a blender you manufactured. While you can’t change the reviews that are already on the site, you can at least use the feedback to make your future products better. And while that won’t get rid of your past mistakes, it at least allows you to learn from them.
US-Reviews is a collectors site where you can find experiences, reviews and opinions. We recommend potential customers whether they should pursue a purchase at a certain company or not. This way, you will know upfront how things really are and you will not be misleaded. You can also go into detail. A residence content insurance can look nice on paper, but what happens when you have water damage? What did the company pay in this individual case? If you know upfront that you will take out an insurance, you should know exactly that you are getting into and what you can expect. In comes US-Reviews! More details on How to get customer reviews
Know a good carpenter? Got a decent plumber? Used a speedy removal firm? We tend to rely on word-of-mouth to find reliable professionals, but what if your friends and associates don’t come up with the goods?
The increasingly popular route is to check out customer review websites. But how do you know which to trust?
Major sites such as Trustpilot and Feefo carry large numbers of reviews, including hundreds of estate agents, conveyancers, mortgage companies and removal firms, with customer experiences, good and bad. Both sites say they take exhaustive measures to ensure accuracy. Extra details on How to get customer reviews
Finally, the team studied ratings of iPad cases on the French and German Amazon sites. The products were exactly the same, but ratings differed depending on the site. By comparing the data, the researchers could isolate the effect of the number of reviews. They found that having 10 times more reviews was linked to an average score 0.35 stars higher.
Not only will reviews help your business appear in search results to begin with, but people are more likely to click on your site link if you have visible yellow star ratings in your search listings. Catalyst Search Marketing argues that rich snippets increase click through rate by 150%. In turn, the higher your number of good star ratings combined with improved CTR demonstrates to Google that your business is worthy of being displayed higher up in search rankings.
